014 | How to Create an Irresistible Offer with Michelle Mensing Photography
Calling all western, rural, and small business owners! If you have been trying to figure out what makes up an irresistible offer in your business, then this is the episode for you. This week, Natalie and Tara are masterminding with Michelle Mensing, owner of Michelle Mensing Photography as they figure out the makings of Michelle’s irresistible offer.
Listen to “How to Create an Irresistible Offer with Michelle Mensing Photography”, now available on: Apple Podcasts | Spotify | Stitcher | Google Podcasts | iHeart Radio
How to Create an Irresistible Offer
On today’s Mastermind episode, we’re speaking with Michelle Mensing about how to package her offers to get more exposure. Michelle grew up on a family farm in southwest Iowa and was active in 4-H and FFA growing up. Following college, Michelle started her career in the agriculture industry and picked up a camera as a hobby in her free time. She loved how that creative outlet kept her connected to the family farm she grew up on.
After a few years, she realized that there was a demand for all of the agriculture and western photos sitting on her computer. Several women she met in an online business group expressed the need for stock photos that resonated with their rural community, but struggled to have the time to get outside and take photos on their own farms and ranches while juggling their many responsibilities with work, kids, etc. Michelle decided to create a stock photo membership geared directly towards these small business owners so they had access to a library of images to help share their story online. Today she is here to mastermind ideas on how she can grow her business and source and convert more clients.
In this episode of How to Create an Irresistible Offer with Michelle Mensing Photography, we cover:
How to pivot when packaging is creating a barrier for your clients
Getting clear on your ideal client, how to reach them, and how to speak to them
Ideas on additional packages as well as new deliverables to include in packages
How to position yourself to be found by your ideal clients instead of reaching out with cold pitches
About Michelle Mensing Photography
Resources and links mentioned in this episode:
Visit Michelle’s website, Michelle Mensing Photography
Connect with Michelle on Instagram
Check out Michelle on Pinterest
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About Elevate Ag the Podcast
Where can I find tools and strategies to confidently and effectively share my story online? How do I monetize my brand? Where can I find community among women in agriculture and business? Can I cultivate my passion while also making money?
Welcome to Elevate the Podcast where we will answer ALL of these questions and so much more! Hosts Tara Vander Dussen and Natalie Kovarik, along with their guests, will bring you tangible advice, useful tools and bold strategies that you can implement to drive your business forward and elevate the voice of agriculture. This business interview and storytelling podcast serves agriculture, western and rural entrepreneurs who want to excel in the social space and make their dreams a reality. Tune in every week to dig into entrepreneurs’ stories as they share the problems they encountered and opportunities they created as a way to educate, inspire and encourage the dreamer inside of all of us.
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