023 | How to Expand Your Direct to Consumer Business with Spring Run Dairy
Listen to Mastermind: How to Expand Your Direct to Consumer Business on: Apple Podcasts | Spotify | Stitcher | Google Podcasts | iHeart Radio
Let’s mastermind! In these episodes, we bring on small business owners from every walk of life to help them work through some challenges in their small business. What we love about these episodes is that our guests walk away with tangible tips on how to grow their businesses.
In this episode of 023 | Mastermind: How to Expand Your Direct to Consumer Business with Spring Run Dairy
How setting goals can help you strategize and prioritize in your business
Exploring product expansion and how to do it effectively
Engaging your audience to determine an MVP (minimal viable product)
How clarity comes through action and how to apply that to your business
How to Expand Your Direct to Consumer Business
Sarah came on to the show today unsure of the next steps to take in her small business. Natalie and Tara started out by asking Sarah what her overarching goals were, then worked backward from there. Once they determined that expanding her product line was the best route moving forward, they dove into the details on how to engage Sarah’s audience to help with the process.
Product and service expansion is important in every small business. The goal is to provide as much value to your customers without spreading yourself too thin. Sarah, Natalie, and Tara thought of options that wouldn’t take much additional effort, just some extra planning, like offering an expanded milk line. Then, to ensure Sarah was on the right track, she would engage her audience to help determine the flavors to execute.
Once there was a plan in place, Natalie checked in with Sarah to give her a gentle reminder that clarity comes through action. You can’t be afraid to make big moves in your business because not everything is a million-dollar idea but you have to try a million things to find that idea. These masterminds are powerful because you see entrepreneurs taking action in their businesses.
If you’re ready to take action in your business, make sure to sign up for the next round of Elevate Ag coming this fall.
Resources and links mentioned in this episode
Visit Spring Run Dairy’s Website
Visit our website, Elevate Ag
About Spring Run Dairy
Sarah and her husband Dan run and own Spring Run Dairy in Pittstown, New Jersey. They are dedicated to ethically producing high-quality dairy products upholding the highest standard of animal care and sustainable farming practices. They currently offer both chocolate and whole milk in a variety of sizes plus they will be launching an eggnog flavor in November 2022.
About Elevate the Podcast
Where can I find tools and strategies to confidently and effectively share my story online? How do I monetize my brand? Where can I find community among women in agriculture and business? Can I cultivate my passion while also making money?
Welcome to Elevate the Podcast where we will answer ALL of these questions and so much more! Hosts Tara Vander Dussen and Natalie Kovarik, along with their guests, will bring you tangible advice, useful tools and bold strategies that you can implement to drive your business forward and elevate the voice of agriculture. This business interview and storytelling podcast serves agriculture, western and rural entrepreneurs who want to excel in the social space and make their dreams a reality. Tune in every week to dig into entrepreneurs’ stories as they share the problems they encountered and opportunities they created as a way to educate, inspire and encourage the dreamer inside of all of us.
Be sure to hit subscribe so you never miss an episode!
