033 | Content Creation, Finding Your Target Audience, and Pitching Brands: Mastermind with Katie Lee Givens
Content Creation, Finding Your Target Audience, and Pitching Brands
A Mastermind with Katie Lee Givens, now available on: Apple Podcasts | Spotify | Stitcher | Google Podcasts | iHeart Radio
Today, we are excited to have a Mastermind episode! In these episodes, we bring on small business owners from every walk of life to help them work through some challenges in their small businesses. What we love about these episodes is that our guests walk away with tangible tips on how to grow their businesses. In this episode of Content Creation, Finding Your Target Audience, and Pitching Brands we cover several important topics including:
How to manage audience transitions on your social media platforms
How focusing on growth gets in the way of creating
Looking at your content pillars to see where there is room for expansion
How to pitch a brand and move away from affiliate programs
Find Your Target Audience
The conversation with Katie kicks off with a question about her audience on Instagram. Her main hang-up was that she is in a new phase of life and is curious about how to find a new audience, while not abandoning her current audience. Some of the advice that Natalie and Tara gave Katie is to focus on her content first and the audience will come naturally. Right now, Instagram is in a weird place so it’s important to not get discouraged when you aren’t growing. The biggest takeaway from this part of the conversation is to have faith in what you’re sharing and if you’re staying true to who you are, then the followers will come naturally.
Content Creation on Social Media
Moving on to the next part of the conversation, Katie is asking about the kind of content she should or shouldn’t be sharing on social media. Some of the tips that Natalie and Tara gave her were to expand on her content pillars. Currently, she was only sharing 2-3 different kinds of content, but on Instagram, it’s important to expand, yet, be consistent about what she was posting. Another important note on content creation on social media is that there are no rules on what you can and cannot post. But if you choose to share about life on the farm, then you should be consistent with what and how you’re sharing on social media.
How to Pitch a Brand
If you are anything like Katie and have been stuck in a rut on how to pitch brands or maybe move away from affiliate work to brand work, then make sure to check out this full episode there are TONS of great information to make this transition. The best advice that Natalie and Tara give Katie in this section of the show is to just do it. While that seems like a pretty straight forward answer, pitching a brand is easier than you think. Look around your house and make a list of all the brands you use on a regular basis, come up with a pitch template then start shooting them out. Make sure to include personal information about yourself, what you love about the brand, and what you bring to the table to make the offer irrestible.
Make sure to listen to the full mastermind episode to catch all the tangible tips that Katie walked away with in this episode.
About Katie Givens
Katie is the face of Pearls & Twirls, a personal style blog that is much more than a fashion blog! Pearls & Twirls is a blog full of encouragement and inspiration for the everyday girl with big dreams. Katie’s goal is to inspire women and cheer them on to be their personal best. Her goal is for you to be inspired to go shopping and pick outfits that make you feel like a rockstar and confident. She lives by the mission that you can be anything you want to be and she hopes when you visit Pearls & Twirls you leave feeling inspired to fill your time, your closet, and your day with things that make YOU happy!
Resources and links mentioned in this episode:
Visit the Katie’s Website
Connect with Katie on Instagram
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Sign up for our course waitlist to be the first to know when doors open!
More about Elevate Ag the Podcast
Where can I find tools and strategies to confidently and effectively share my story online? How do I monetize my brand? Where can I find community among women in agriculture and business? Can I cultivate my passion while also making money?
Welcome to Elevate the Podcast where we will answer ALL of these questions and so much more! Hosts Tara Vander Dussen and Natalie Kovarik, along with their guests, will bring you tangible advice, useful tools, and bold strategies that you can implement to drive your business forward and elevate the voice of agriculture. This business interview and storytelling podcast serves agriculture, western and rural entrepreneurs who want to excel in the social space and make their dreams a reality. Tune in every week to dig into entrepreneurs’ stories as they share the problems they encountered and opportunities they created as a way to educate, inspire and encourage the dreamer inside of all of us.
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