003 | Mastermind: Creating an online offer for Agriculture & Mental Health with Ashley Machado
Listen to Mastermind: Creating an online offer for Agriculture & Mental Health with Ashley Machado on: Apple Podcasts | Spotify | Stitcher | Google Podcasts | iHeart Radio
Today’s Mastermind episode is Creating an online offer for Agriculture & Mental Health with Ashley Machado.
About Ashley Machado
Ashley is the granddaughter of a dairy farmer and wife to a calf rancher and almond farmer in California. She has her B.A in Human Development, and Masters in Social Work with an emphasis in Clinical Mental Health. Ashley is rethinking the way we support Mental Health in the ag industry and specializes in breaking down big ideas and deep feelings into simple and actionable strategies for ag families and businesses alike. Her goal is for everyone in the ag industry to have the tools they need in their mental health tool box by talking about things like anxiety, self-growth, relationships, and communication.
Ashley has been fortunate enough to arrive at a place where she feels incredibly aligned with her passions and is now looking to turn them into a profitable business. With so many dreams and different paths to bring them to fruition, Ashley is here to talk today about what so many of us struggle with: where to start in creating an offer and how to best spend our time selling that offer. Tune in as we take Ashley’s ideas and turn them into a working model she can put into the world.
In this episode we cover:
The value in bootstrapping the basics to start so you can test the waters and analyze the initial interest and outcomes
How to effectively and efficiently create and promote a new offer
Focusing on your MVP (minimally viable product) so you can take one small step today to move your business forward
Action Items for Creating Your Own Online Course Packages
You don’t need all of the fancy technology to start your first online offer. Start simple with tools that are easily accessible and cost-effective.
Test your offer with your audience by adding a “value add” rather than a discount. Your time is valuable and you shouldn’t budge on what you’re worth.
As mentioned above, figure out exactly what you’d like to offer, then work backward figuring out how you will present and deliver it to your audience.
Resources and links mentioned in this episode:
Visit Ashley Machado’s website, Melarose Acres
Visit our website, Elevate Ag
Onsite Production: The Gauge
More about Elevate Ag the Podcast
Where can I find tools and strategies to confidently and effectively share my story online? How do I monetize my brand? Where can I find community among women in agriculture and business? Can I cultivate my passion while also making money?
On Elevate the Podcast we will answer ALL of these questions and so much more! Hosts Tara Vander Dussen and Natalie Kovarik, along with their guests, will bring you tangible advice, useful tools and bold strategies that you can implement to drive your business forward and elevate the voice of agriculture. This business interview and storytelling podcast serves agriculture, western and rural entrepreneurs who want to excel in the social space and make their dreams a reality. Tune in every week to dig into entrepreneurs’ stories as they share the problems they encountered and opportunities they created as a way to educate, inspire and encourage the dreamer inside of all of us.
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