004 | Interview: How to Scale an 8-Figure Online Business with Laura Benson of Shop Filly Flair
Listen to Interview: Scaling an 8 figure online business with Laura Benson of Shop Filly Flair on: Apple Podcasts | Spotify | Stitcher | Google Podcasts | iHeart Radio
In this episode of How to Scale an 8 Figure Online Business we cover:
How Laura always had an entrepreneurial heart and mindset, even when she didn’t know what that word meant
There was a major season of hustle - with her time and her money - to invest in her business and get it where it is today
Finding the courage to pursue your goals and dreams and not caring what others think
How it’s ok to shift to new ideas and test new waters in your business
The pitfalls and challenges Laura faced as she was growing her company and how she overcame them and learned from them
Tips to Help Scale Your Own 8-Figure Online Business
Know who your audience is and what they want.
Laura had a very good idea of what kind of product her target audience wanted. She was able to stock up and almost immediately sell out by focusing on current market trends and listening to what her audience wanted. By utilizing your audience, you can limit the risk you take in product or service launches by using this strategy. It’s important to take market cues when things start to shift, the same product won’t be “in” forever, so make sure to be fluid and move with the trends.
You need time or money.
In this discussion, we talked with Laura about how she reinvested almost everything she made back into her business to buy more inventory. Not everyone is able to do this, but it doesn’t need to be a monetary investment, it can be time as well. Figure out where you can reinvest back into your business and go from there.
Realize where your weaknesses are and hire the right people.
Laura talks about how not everyone has the same work style and figuring out finding the right people to help her run her business was key to growth. She was continually learning about not only her own leading style, but also how to hire people that filled the gaps in her business.
Shop Filly Flair Boutique Online
About Laura Benson, Owner of Filly Flair Boutique
Laura is a born and raised South Dakota farm girl who became an entrepreneur at a very young age. Over the last decade, Laura has spent the majority of her time building her online boutique - Shop Filly Flair - into an 8-figure a-year business while simultaneously raising kids on the farm with her husband.
Resources and links mentioned in this episode:
Visit the Shop Filly Flair website
Connect with Laura on Instagram
Visit our website, Elevate Ag
Onsite Production: The Gauge
More about Elevate Ag the Podcast
Where can I find tools and strategies to confidently and effectively share my story online? How do I monetize my brand? Where can I find community among women in agriculture and business? Can I cultivate my passion while also making money?
On Elevate the Podcast we will answer ALL of these questions and so much more! Hosts Tara Vander Dussen and Natalie Kovarik, along with their guests, will bring you tangible advice, useful tools and bold strategies that you can implement to drive your business forward and elevate the voice of agriculture. This business interview and storytelling podcast serves agriculture, western and rural entrepreneurs who want to excel in the social space and make their dreams a reality. Tune in every week to dig into entrepreneurs’ stories as they share the problems they encountered and opportunities they created as a way to educate, inspire and encourage the dreamer inside of all of us.
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