006 | Mastermind: Building an Online Course & Starting a YouTube Channel with Meghan Gates
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In this episode of Mastermind: Building an Online Course & Starting a YouTube Channel with Meghan Gates, we cover:
Benefits of a good marketing strategy
Different types of launches such as presale vs. beta launch and doors open/close vs. evergreen
Remember that as an entrepreneur, we have the power and freedom to make changes whenever we want
Tips for Growing Your YouTube Channel and Repurposing Content
In today’s Mastermind episode, we’re speaking with Meghan Gates about building an online course and starting a YouTube channel. Meghan is a wife and mother of two, living out on the Oklahoma plains. Her passion for ranching, combined with all things homesteading, paint the picture of a true, old-fashioned western lifestyle. Armed with skills passed down from generations, Meghan is passionate about educating others on how to better grow, raise, preserve, and cook their own food. When she’s not juggling kids, you can find her elbows-deep in a pie, attempting a new skill, or talking to God while horseback.
Like many, Meghan started sharing online with one goal in mind and is now looking to grow her brand, diversify her income and expand her business. What started as simply sharing her homesteading life has slowly turned into brand work, an apparel line, and most recently, the launch of an online course with thoughts of pivoting to a YouTube channel. With so many changes, Meghan is here today to brainstorm what most of us ask ourselves - how do we successfully pivot our businesses?
Benefits of a Good Marketing Strategy
Through Meghan’s experiences on her farm, she is ready to create and launch her first course on laying hens. Her biggest concern was when she should start marketing, creating content, and putting out content for her audience. One of the biggest tips Natalie gives her right off the bat is to bring her audience along for the journey. Natalie and Tara recommend starting to talk about a launch about eight weeks out then getting serious about posting at four weeks.
Pre-Sale Launch vs Beta Launches
Meghan’s question at this point is what is the difference between doing a Pre-Sale Launch or a Beta Launch and which route she should go moving forward. It’s important to know what your goals are when you make your course, but Natalie and Tara went with a beta launch at full price with a bonus option rather than a discount.
Tips for Growing Your YouTube Channel and Repurposing Content
In order to start monetizing your YouTube, you will need 4,000 valid public watch hours from the previous 12 months, and at least 1,000 subscribers. Then as far as growing your YouTube, you can create all kinds of content not only for your course but also evergreen content that you can repurpose for other platforms as well. Natalie recommends
Resources and links mentioned in this episode:
Want to be our next Mastermind guest? Fill out the application here.
Visit Meghan’s website, This Ranch Life
Meghan’s course on chickens, The Broiler School
Connect with Meghan on Instagram
Sign up for our course waitlist to be the first to know when doors open!
Visit our website, Elevate Ag
Onsite Production: The Gauge
About Elevate the Podcast
Where can I find tools and strategies to confidently and effectively share my story online? How do I monetize my brand? Where can I find community among women in agriculture and business? Can I cultivate my passion while also making money?
On Elevate the Podcast we will answer ALL of these questions and so much more! Hosts Tara Vander Dussen and Natalie Kovarik, along with their guests, will bring you tangible advice, useful tools and bold strategies that you can implement to drive your business forward and elevate the voice of agriculture. This business interview and storytelling podcast serves agriculture, western and rural entrepreneurs who want to excel in the social space and make their dreams a reality. Tune in every week to dig into entrepreneurs’ stories as they share the problems they encountered and opportunities they created as a way to educate, inspire and encourage the dreamer inside of all of us.
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