044 | How to Create Content With a Purpose
Our newest episode, How to Create Content With a Purpose, is now available on: Apple Podcasts | Spotify | Stitcher | Google Podcasts | iHeart Radio
Welcome to day four of Elevate the Online Course Launch Week! Natalie and Tara are SO excited to be coming to you live all week in celebration of the third launch of Elevate the Online Course. So far this week, they have dived into breaking down all the details of what’s inside the Elevate the Online Course, if it’s too late to start sharing online, and yesterday they covered everything you would need to know to start influencing. If you haven’t checked those out, then definitely carve out some time to go back and give it listen! In today’s episode of How to Create Content With a Purpose, we cover several important topics including:
Whether you enjoy creating content or not, you should start with a singular goal for creating before jumping in with both feet
How to navigate feelings around vanity metrics
What it means to create content that speaks directly to your target audience
Having a clear idea about what your marketing funnel looks like and what platforms are best for your goals
How to Create Content With a Purpose
It’s day four of launch week for Elevate the Online Course and Natalie and Tara are not holding anything back. In today’s episode, they are talking about how to create content with a purpose and what that looks like in motion in your business. If you struggle with creating content or create content that doesn’t convert, then this episode is for you. The ladies kick off the episode by recapping what we’ve covered already this week and then diving straight into it. The very first thing you should know is that quality content always starts with a goal. You need to first decide who you will be creating content for and what does valuable content look like for your audience.
Start With a Goal
Regardless if you are a pro content creator or you’re just getting started, everyone needs to start with a goal. That could be to get more engagement on your posts, it could be to push email sign-ups, it could be pushing people to your website, or a multitude of other things. Start with that and work your way backward. Now, for the next step, you have to have some insight into your target audience. Who are they? What kind of content do they consume? Do they prefer long-form or short-form content? Do they react and engage with trends or do they prefer more original content? Sometimes the only way to know these answers is to test them, so it’s time to get busy!
Your Marketing Funnel Matters
Once you start finding out the kind of content that resonates with your audience, then it’s time to start applying that content to every level of your marketing funnel. At the top of your funnel is brand awareness, which is where your audience starts to get to KNOW you. In the middle of the funnel, you want to start building trust with your audience with the goal to move them to the bottom which is where the magic happens! Something important to note here is that there isn’t just one social platform that is better than another. Find the platform that matches your audience and you’re overall goal. Natalie and Tara drop some great examples in today’s episode so make sure to check them out!
Have questions about creating content with a purpose or about Elevate the Online Course? Head over to the @ElevateAg_ Instagram and drop your questions in the comments or shoot us a DM!
Elevate the Online Course is LIVE!
In case you're just tuning in for the first time this week then you might know Natalie and Tara are on day two of launch week for Elevate the Online Course. What you might not know is that this launch is only open for a week, so you only have until the end of this week to take advantage of the open doors. Just as Natalie and Tara stressed in the show today they want you to be 100% confident in what you are investing in. This means they aren’t holding back this go around. In addition to the previews of the course, their DMs are open! Whatever questions you might have on the course, they want you to reach out to them so you feel confident in hitting that “BUY” button. Elevate the Online Courses is for business owners, producers, and advocates who are looking to take their online presence and businesses to the next level. Check out some testimonials from fellow students.
“I’m loving this course and so incredibly thankful for you guys making this house and helping us to get out of our comfort zones and giving us a group of humans to go through this journey with ” — @Jennafacer
Resources and links mentioned in this episode:
About Elevate Ag the Podcast
Where can I find tools and strategies to confidently and effectively share my story online? How do I monetize my brand? Where can I find community among women in agriculture and business? Can I cultivate my passion while also making money?
Welcome to Elevate the Podcast where we will answer ALL of these questions and so much more! Hosts Tara Vander Dussen and Natalie Kovarik, along with their guests, will bring you tangible advice, useful tools, and bold strategies that you can implement to drive your business forward and elevate the voice of agriculture. This business interview and storytelling podcast serves agriculture, western and rural entrepreneurs who want to excel in the social space and make their dreams a reality. Tune in every week to dig into entrepreneurs’ stories as they share the problems they encountered and opportunities they created as a way to educate, inspire and encourage the dreamer inside of all of us.
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